Making connections…
How do you reach an audience left cold by corporate communications?
Vodafone's twenty-something workforce had switched off from what they saw as pompously ‘grown-up’ and humourless attempts to engage them. The message was failing.
Research showed frontline staff had little time and less inclination to read traditional corporate magazines. They wanted fast, easily-digestible soundbites in an attractive, portable format.
Taking a lead from what the audience already knows and loves – Consumer Voice gives them a Heat-style platform to build connections, with lively copy and punchy design.
Consumer Voice is now the most keenly read and trusted communications vehicle for those in Vodafone stores and call centres. As well as sugaring the pill of strategic messages, it establishes a ‘red, rock-solid and restless’ culture to match Vodafone's brand.
What we did for: Vodafone
- Channel identity
- Editorial consultancy and content
- Magazine design and layout
- Effectiveness measurement and focus groups
