Looking to the horizon
How do you communicate a major transformation to 13,000 staff and inspire them to lead the change?
The Pension Service is undergoing considerable transformation, involving the centralising of services, upgrading technology and developing a more multi-skilled staff.
Understandably, this creates uncertainty for employees, making honest internal communication vital. The aim of horizon is to discuss the reasons behind each of the changes as they arise, inform staff of milestones reached and give them a forum to voice their concerns and give their feedback.
The magazine is sent to all 13,000 staff every month and is read by all levels, from administrative and call centre staff right through to senior managers and policy teams.
A key objective is to ensure that all pension centres and teams within the Department and its agencies are appropriately represented. A ‘call for stories’ is sent out at the start of the editorial schedule for every issue, to give each part of the Department the opportunity to have their news featured.
horizon provides a mix of high-level Departmental news and updates, more personal stories of staff achievements and successes, and information on initiatives launched by management. Information is broken up into digestible ‘chunks’ and sections are clearly marked, making the magazine attractive and easy to navigate. The design is lively, colourful and constantly evolving to ensure readers' interest is maintained.
What we did for: The Pension Service
- Concept design
- Magazine design and layout
- Editorial management
- Copywriting
- Photography commission
- Print and distribution management
