Selling benefits not features…
How do you explain technology in plain English?
Hard to believe, but ten years' ago small businesses (SMEs) were asking: ‘What's the internet and what will it do for me?’
The Department of Trade and Industry (now BERR) wanted to answer that question and help Britain's SMEs adopt information and communication technologies to improve their international competitiveness.
A new website housing hundreds of case studies, how-to guides and checklists provided accessible information across a spectrum of technology, from working remotely to computer-telephone integration.
In one year alone the material generated 1.6 million literature requests with over 250,000 hits a month on their website.
What we did for : DTI
- Brand creation
- Website design and build
- Content creation
- Interactive benchmarking tools
