Getting Inside employees' heads
How do you get 1,600 diverse government employees interested in each other's work?
The Cabinet Office aims to "make government work better".
With 1,600 employees in London, Basingstoke, Warrington and Easingwold, the department looks after a huge range of issues from public sector reform to defence and intelligence. But this very diversity can isolate staff within their own spheres of work.
Enter Inside, a weekly e-zine that puts a face to those who work in the Cabinet Office. The features-led publication aims to inform staff of key issues, give employees a voice and bring people together – all in a simple, engaging, interesting way.
Be it interviews with new ministers or staff views, Inside encourages a mix of the professional and personal. This human angle makes for a magazine that readers can readily identify with.
Its interactive format, with links to external messages, makes it even more informative. Staff are encouraged to get as involved as possible – there are even guest-editing opportunities. So it's no surprise that Inside is very popular – two-thirds of surveyed staff read it regularly. And it has been popular with Communications in Business and FEIEA judges too, winning awards every year since it launched.
It's simple: better governance needs better communications, and Inside serves up just that.
What we did for: Cabinet Office
- Concept design
- Design and layout
- Editorial management
- Copywriting
