The European Investment Bank has called in content marketing specialists Redhouse Lane to review its internal communications, at a high-profile time in the Bank's 50 year history.
The world's largest lender, the Luxembourg-based bank finances projects that help European integration and social cohesion.
Its multinational staff are facing increasing pressures and scrutiny as they help Europe through the economic and financial crisis, support job creation and the transition to democracy in countries such as Tunisia and Egypt and invest heavily (EUR 19 billion in 2010) in projects aimed at mitigating climate change.
Redhouse Lane will be helping the Bank to improve information and knowledge sharing and speak with 'one voice' as traditional boundaries between internal and external communications blur.
The European Investment Bank is the latest in a number of high profile content and strategy wins for Redhouse Lane, which works across Europe.
The agency has a pedigree in internal communications and is particularly active in the climate change arena, working with low carbon energy provider EDF and the Carbon Trust.