The Institute of Asset Management (IAM) is building the foundations of its future with a publication from Redhouse Lane.
Assets magazine is distributed quarterly to all members of the IAM, a professional body for those involved in the acquisition, operation and care of physical assets.
The first issue, which was sent to members in September, featured stories on such varied topics as the US infrastructure challenge, how to store £50 million of chocolate and the role of an organisational structure in asset management.
The second issue keeps its finger on the pulse of the industry, with a timely analysis of urban flood forecasting.
"Assets magazine covers a broad range of topics relating to assets management and infrastructure issues," says Harriet McGann, Redhouse Lane's co-head of editorial.
"It's helping not only to generate widespread awareness and understanding of the discipline, but to promote and recognise standards of practice and professional competence."
Assets magazine not only features a broad variety of stories (the first issue alone features stories from the UK, US, Africa and Australia) but full-page advertising from other organisations.
"It was a big decision for the IAM to invest significant money in a magazine previously published by volunteers," says David McKeown, the CEO of IAM.
"We have been delighted by the responsive and enthusiastic expertise and commitment to help us achieve our objectives.
"The result has been exactly what we hoped for, initial feedback has been wholly positive and we are confident that we have chosen the right partner to help us deliver what our members and readers want."