Strategic Consultancy
The European Investment Bank
Build your marketing on firm foundations. Our planners give you the practical support to structure your content with lasting impact.
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From channels to audience to formats to messaging to timing, our strategists help you pull all the strands together to target and engage your audience. Our services include:
- business case / return on investment
- channel & distribution mapping
- customer segmentation / audience focus groups
- workflow plan
- storytelling workshops
- measurement strategy
- search engine optimisation
- social media strategy.
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What content do you have already? Where is it? And how is it organised? Who creates it? Who owns it? Does your audience really use it? We offer two levels of analysis: a 'shallow dive' that gets a valuable snapshot of where you are; and 'deep dive' that really gets under the skin of your company's marketing assets.
- Content cataloguing / categorisation
- SEO / landing page analysis
- Quality standards
- Editorial evaluation
- Workflow / governance review
- Web analytics
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How quickly does it take your customer to find the information they want? Too many websites hide their content behind bad design. If your content can't be found and used, then it's a wasted investment.
- User experience design
- User journey mapping
- Wireframes / prototyping
- Information architecture
- Usability & user testing
- Persona development
- Information design
- Interactive design
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At the heart of any successful content strategy is a rich and enduring editorial idea. One that explains how to translate your brand into rich, visual and valuable editorial.
- Tone of voice
- Brand story development
- Editorial design
- Content / publishing workflow
- Editorial commissioning