Red House Lane

Redhouse Lane website
Robert Fransgaard
Robert Fransgaard

Creative Lead

16 February 2010

Is Social Media Optimisation replacing Search Engine Optimisation?

For years we have all, you as a client, us as digital professionals, spent time honing our skills getting the right keywords in our articles, linking the pages correctly, setting up meta tags and so on and so forth all to get the right Search Engine Optimisation.

However, the recent years has seen a massive explosion in social media channels allowing users talking to each other (sometimes about your services) outside your area of control.

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