Copywriter
Communications Consultant
24 June 2010
Football fervour
Like almost everyone else I’m glued to the TV in spite of myself, watching matches between teams I know absolutely nothing about, in the hope of some on-pitch magic.
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Senior Editor
01 June 2010
Buddy language
Body language experts will tell you your feet are one of the best physical indicators of your thoughts or emotions. Yes, feet.
For example, if a female is attracted to a male, she will turn her feet towards him. Tapping your feet is, apparently, a nervous gesture. But how often do you see people’s feet? There’s only so often you can crane your neck under the table and say “you’re annoyed with me. I can tell.”
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Co-head of Editorial, Publishing
29 April 2010
A message to P Diddy
P Diddy once said it's all about the Benjamins. For those unfamiliar with street slang, he was referring to the $100 bill, so named for featuring the face of politician Benjamin Franklin. For bling king Diddy, it possibly really is all about the money. You can bet he doesn't have a CSR programme for his staff.
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Communications Consultant
25 March 2010
‘Experience-based Narrative Memory’
The other day I was researching how to make data sexy. Because measurement is so important to communications spending plans, and because everyone needs demonstrable ROI, I was looking for ways to bring stats alive. My expectations were simple: I was really thinking about visualising data – interactive maps, real-world bar graphs, novel approaches to pie charts and the like.
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15 July 2010
The libellous tweet and the topless man
What are the best and worst possible outcomes of your social media activities? Success and failure in the socio-sphere are hard to express in figures, but this week the internet has given us a convenient matched pair of real life high and low performance benchmarks, courtesy of (respectively) the Old Spice Guy and Gillian McKeith.
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