Communications Consultant
Communications Consultant
18 June 2010
The Analyst is 'In'
‘Our House’ the Redhouse Lane blog, has been up and running for some time now. It’s time to take stock.
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Communications Consultant
25 March 2010
‘Experience-based Narrative Memory’
The other day I was researching how to make data sexy. Because measurement is so important to communications spending plans, and because everyone needs demonstrable ROI, I was looking for ways to bring stats alive. My expectations were simple: I was really thinking about visualising data – interactive maps, real-world bar graphs, novel approaches to pie charts and the like.
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Communications Consultant
26 November 2009
Call to action
Thinking more about measurement. Sometimes we believe that we just need an audience to know about something; they don’t need to do anything. Fair enough. But is this testable?
You can ask people if they know a piece of information following a communication campaign but the response to this question is always going to be subjective. One person may report they know about something if it rings a bell; someone else may say they don’t know certain information if they can’t remember all the relevant details.
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Communications Consultant
12 November 2009
What to do with data?
Some companies are very good at measuring employee engagement and the effectiveness of their
internal comms outputs. Getting feedback on leadership, strategic direction, communication, channels and messaging is obviously necessary, to make sure that efforts hit the mark.
24 June 2010
Football fervour
Like almost everyone else I’m glued to the TV in spite of myself, watching matches between teams I know absolutely nothing about, in the hope of some on-pitch magic.
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