Red House Lane

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Matt Boothman
Matt Boothman

Copywriter

15 July 2010

The libellous tweet and the topless man

What are the best and worst possible outcomes of your social media activities? Success and failure in the socio-sphere are hard to express in figures, but this week the internet has given us a convenient matched pair of real life high and low performance benchmarks, courtesy of (respectively) the Old Spice Guy and Gillian McKeith.

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Matt Boothman
Matt Boothman

Copywriter

29 June 2010

Quick draws, pot shots and misfires

One of Nokia's bloggers took a cheeky pot shot at Apple this week, taking advantage of a rare chink in that oh-so-shiny armour. The blogger in question, JBC, proved to be a quick draw and a deadeye shot – so it's a shame the attempt went off half-cocked.

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Thecla Schreuders
Thecla Schreuders

Communications Consultant

18 June 2010

The Analyst is 'In'

‘Our House’ the Redhouse Lane blog, has been up and running for some time now. It’s time to take stock.

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Thecla Schreuders
Thecla Schreuders

Communications Consultant

15 April 2010

Old vs. new media?

 Election fever has hit. But I have the feeling there’s some parallel-universe thinking going on.

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Ian Samuels
Ian Samuels

PR Manager

14 April 2010

Top 10 tips for starting a Treehouse Club (Also applicable to initiating social media communication)

Our interactive Creative Lead Robert Fransgaard shares his tips in this month's CiB Communicators mag.

1) Club manifesto: 1. Rule the world, 2. Play Pokemon…
Define your purpose and goals. What do you want to get out of this? Create a content plan and define who on your team is responsible for delivering what.

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