It's a mantra here that 'content is king' but I have the feeling that in the real world people have a somewhat more republican approach to content. The recent furore around certain media barons' intention to start charging for content is a case in point. Particularly when it comes to online content, regular users are accustomed to getting content for nothing. And the trouble with getting something for nothing is that you take it for granted and no longer recognise its value.
18 September 2009
How 'king' is content really?
It's a mantra here that 'content is king' but I have the feeling that in the real world people have a somewhat more republican approach to content. The recent furore around certain media barons' intention to start charging for content is a case in point. Particularly when it comes to online content, regular users are accustomed to getting content for nothing. And the trouble with getting something for nothing is that you take it for granted and no longer recognise its value.
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