Red House Lane

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Thecla Schreuders
Thecla Schreuders

Communications Consultant

24 June 2010

Football fervour

Like almost everyone else I’m glued to the TV in spite of myself, watching matches between teams I know absolutely nothing about, in the hope of some on-pitch magic.

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Thecla Schreuders
Thecla Schreuders

Communications Consultant

25 March 2010

‘Experience-based Narrative Memory’

The other day I was researching how to make data sexy. Because measurement is so important to communications spending plans, and because everyone needs demonstrable ROI, I was looking for ways to bring stats alive. My expectations were simple: I was really thinking about visualising data – interactive maps, real-world bar graphs, novel approaches to pie charts and the like.

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Thecla Schreuders
Thecla Schreuders

Communications Consultant

08 September 2009

Telling stories about work

On the question of what gets people out of bed in the morning: I've just seen The Hurt Locker, a film by the strange and fabulous Kathryn Bigelow, about a US Army bomb decommissioning unit in Iraq. The main character is the 'bomb tech', a madman who single-handedly defuses huge bombs in highly volatile situations. Based on a true story, the film shows us how messy, exhausting and random war is (obviously), but also how people keep - or lose - their motivation.

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