Content migration and management
The transformational government agenda and Departmental capability reviews are driving a demand for robust, CMS-savvy web editors to work alongside communications and policy teams in Whitehall and PCTs nationwide.
Organisations are struggling with budget and staff cuts, while those that remain become more strategic and less operational. But the workload is rising exponentially. They have to deliver fewer, better focused channels, merge shared services intranets, plain English their sites to ensure they are talking to the public in a clearer, simpler way.
The demand for more open, interactive, personal relationships through social media is a further exciting, but resource-hungry, development.
Redhouse Lane specialises in providing strategic, creative and, crucially, practical support to help organisations square the circle and deliver this challenging agenda.
We are working with departments to merge and migrate content, audit and plain English websites, create easy to use style and tone of voice guides, train in-house and policy teams, manage the 'business as usual' with analytics and new content requests, and implement social media.
Content migration
"We're moving to a new content management system and I need a team of CMS-trained editors to assure and improve quality."
Plain English
"My Department won a Golden Bull last year - I could do without the ignominy. How long would it take to 'Plain English' my site?"
Content audit
"I can't find anything on our website – and I’m the web manager!"
Social media
"I want to tweet without looking like a twit. Any advice?"
