When I first started designing iPad magazines, I checked out the competition. I wanted to get an idea of what a great iPad magazine looked like, so I knew what kind of bar I had to aim for. These are the three I admire the most.
It keeps things clean and simple – imagine the Amazon Kindle, but with colour pictures – which always works best for readers when the articles are lengthy. Its navigation system runs along the top of each page, with tabs for each section, making it easy to get around, too. Plus it’s produced weekly, which is impressive.
It remains unmistakably Wired throughout, with its varied and exciting line widths and graphical devices. Plus it’s one of the few publications to create both orientations for the iPad. But given how many pages there are in the mag, its navigation device should be refined – at the moment it’s too sensitive to use.
It’s not a lengthy read (that’s the point), but it is full of creativity, decent photography, and video. Oh, and it’s free!