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Carbon Trust: Low-carbon building campaign

Forget farting cows, global warming start at home...

How the Carbon Trust is building awareness

Challenge

Buildings account for 40% of the UK’s carbon dioxide emissions. Improving their energy efficiency is a major opportunity and, it could be argued, urgent responsibility.

But the Carbon Trust had a problem: those who specify, build and occupy these premises were convinced that low-carbon adaptations are costly, risky and a hassle to introduce.

Our response

Our campaign aimed to generate interest in low-carbon buildings and demystify the technology involved.

We interviewed businesses that had saved money by adopting low-carbon building principles, repurposing the content to produce:

  • case studies for the Carbon Trust website
  • exhibition stand material and leave-behinds
  • articles in trade media


    • We also produced a series of films, using animation to walk viewers through the technology used in featured buildings. To promote the series, we created a trailer composed of snippets of footage from each film, presented by a respected eco-journalist and promoted on social media channels

    Results

    The campaign generated considerable interest in the Low Carbon Buildings Programme, which gave £131 million in grants to install microgeneration technology for around 20,000 projects between 2006 and 2010. A second phase, focusing on schools, churches and the not-for-profit sector, led to the award of 2,700 grants.

    related case studies

    © Redhouse Lane 2013