‘Our House’ the Redhouse Lane blog, has been up and running for some time now. It’s time to take stock.
The starting point is some analytics. What do the figures show?
In the past month alone, almost 2,000 people visited the Redhouse Lane website, with ¾ of those going from the home page to discover more about what we do.
Our blog page, Our House, had almost 300 visitors. So it seems, from the data, that visitors are more interested in who we are and what we do, than in what we think. But it could also mean that visitors to the site aren’t finding the blog, or that most visitors to an agency’s website are looking for a solution to a problem, and not an insight, opinion or handy tip.
That’s the trouble with data – it can’t always tell you why.
So I’ll tell you what I think.
When we first started it a few of us spent some time working out the protocols for the blog. We agreed that any of us at Redhouse could post a piece as long as we adhered to certain guidelines. The guidelines needed a bit of tweaking as we found our feet but by and large they’ve stood firm.
Our approach to authorship means that there are a range of voices and styles reflected in the blog, which should also reflects us as a company – a bunch of skilled, committed people who have ideas and opinions and look for the connections between all things to do with ‘communication’.
But are we doing enough? Are fulfilling the basic tenet of a blog – to give users something ‘more’? Are we sharing our experience, or just sounding off?
As an avid blog reader as well as contributor, I think we offer food for thought. Sometimes it’s practical but more often it’s a nugget of insight which may make a visitor think about an aspect of communication differently. And, especially when my writer / editor colleagues get stuck in, it’s a pretty good read too.
But is there more you want from us? Please let us know.
18 June 2010
The Analyst is 'In'
‘Our House’ the Redhouse Lane blog, has been up and running for some time now. It’s time to take stock.
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