Skills Show – Skills Funding Agency

Making a stand for apprenticeships – among a competitive crowd

As the UK’s largest skills and careers event, the annual Skills Show is a huge opportunity for the Skills Funding Agency (SFA) to tell young people about apprenticeships.

The size and prestige of the event pits the SFA against the country’s biggest recruiters, including the Army and the BBC. To show young people that apprenticeships are just as valid as those better-known career options, the SFA needs a stand that really stands out.

We’ve designed multiple Skills Show stands – adapting the SFA’s apprenticeship campaign branding to apply to a 3D installation.

An exhibition stand needs to do more than get attention. It needs to attract passers-by into its space long enough to talk to the SFA’s people.

Our designs have included a multitude of interactive features. Built-in touchscreens let aspiring apprentices browse and apply for placements on the spot. And a video booth let visitors broadcast their career goals on the stand’s big screen – leading to many great shareable moments.

Jo Miles, Skills Funding Agency brand management adviser, said:

“Working to a very tight schedule, Redhouse Lane was briefed to create something that would stand out to 74,000 visitors at the nation’s largest skills and careers event. Redhouse Lane responded with ideas, creativity and enthusiasm.”

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