Bridging borders and language barriers to unite the European workforce
With one of the most instantly recognisable and iconic brands in the world, Coca-Cola needs to ensure consistency across the markets in which it operates.
Coca-Cola Enterprises’ employee magazine – Contour – covers a range of subjects that reflect the brand’s heritage and raise awareness of high-profile issues such as sugar in drinks.
But the company recognised the need for local personality to shine through in each country’s edition. And with six editions hitting desks at the same time across Europe, production is a logistical challenge.
Before we took over, each country’s communications team produced its own magazine, so each had a distinct format, pagination, frequency and design – not the consistent approach the brand demanded.
As well as introducing a coherent look and feel across each country’s publications, we also ensured each magazine was designed by a native language-speaking designer, overseen by the art director to ensure consistency.
Internal communications manager Donna Pisani said:
“The design was a great success with all of the country editors commenting on the huge improvement and saying how well the publication is being received in their respective countries. Working with Redhouse Lane has been a fantastic experience, not only is the design and layout outstanding, but their project management has been exceptional.”