As a mining company that takes its industry’s impact seriously, Anglo American’s thought leadership has to extend to all aspects of modern life.
Optima, Anglo American’s flagship publication, is how the company showcases that thought leadership to stakeholders. By tackling big themes, from geopolitics and environmentalism to economics and social issues, Optima shows the positive contribution the company makes within the industry and the countries where it operates.
The magazine reaches and engages its international, high-profile audience with newsstand-quality content and design. The calibre of contributors – statesmen, academics, respected broadcasters and journalists and internationally renowned business leaders – perfectly reflects the magazine’s readership profile, while the content resonates with that audience.
Optima is a three-time class winner of an Institute of Internal Communications award in the ‘Best Feature-led Magazine’ category. Judges said:
“I have little doubt that if Optima were a paid-for publication, people would buy it… Optima is a fabulous magazine.”