Infographics and social media - Redhouse Lane Communications

Hay Group: Infographics and social media

Infographics helped to stimulate worldwide debate about the survey findings.

Microsite hits: 2010: 8,900 hits; 2011: 23,750 hits + 44,966 animation views - which suggests that the audience engaged with this communication at least twice and potentially shared it with colleagues

Viral success 15% increase in number of followers on Twitter and Facebook, 30% increase in LinkedIn group followers

How Hay Group is providing global thought leadership

Challenge

Hay Group is a global management consultancy that helps businesses improve performance and get the best out of their people.

A reputation for research and thought leadership lies at the heart of the Group's brand. It is embodied in their Best Companies for Leadership survey, which charts international trends and best practice.

To promote the survey, build brand engagement and maximise B2B participation, Hay Group turned to Redhouse Lane.

Our response

We used web and social media to get the conversation going, with specially designed collateral for circulation on blogs and media from YouTube to US Today.

To bring the survey results to life and drive traffic to the Group's website, we created a three-minute animation that combined branded imagery with punchy copy. (www.haygroup.com/bcl)

A targeted e-mail marketing campaign promoted the animation to businesses and business leaders around the globe.

To foster global debate about the survey, we designed a set of high impact Infographics that illustrated the key themes. These were seeded with high profile bloggers worldwide on thought leadership.

Results

As a result of our campaign, over 3,600 companies took part in the survey. This was 50% above their target and nearly twice as many that took part the previous year.

The survey also attracted global press coverage and the increased brand visibility led to 325 new business meetings and helped to establish new partnerships, especially in South America, with industry giants like Cisco. Our approach has been such a success, we have subsequently been invited back to work on their Fortune 100 campaign; and also on their Leadership 2030 megatrend campaign.