Delhi handover
2014 Commonwealth Games
Hay Group: Infographics and social media
Infographics helped to stimulate worldwide debate about the survey findings.
Microsite hits: 2010: 8,900 hits; 2011: 23,750 hits + 44,966 animation views - which suggests that the audience engaged with this communication at least twice and potentially shared it with colleagues
Viral success 15% increase in number of followers on Twitter and Facebook, 30% increase in LinkedIn group followers
How to be a thought leader
Challenge
Challenge
Hay Group’s reputation for research and thought leadership lies at the heart of its brand. The management consultancy’s Best Companies for Leadership survey is proof that this reputation is deserved.
The annual unveiling of the survey results generates discussions that can open up selling opportunities. Hay Group needed to make the most of this.
Our response
Our response
We designed a set of infographics illustrating the survey’s key themes, and a three-minute animation summarising the results. Combining branded imagery with punchy, insightful copy, our materials were intended to provoke sharing and discussion, and to drive people to explore the full survey report.
A targeted email marketing campaign promoted the infographics and animation to influential bloggers, businesses and business leaders around the globe. We used online and social media to start, monitor and maintain the conversation.
Results
Results
Over 3,600 companies took part in the survey – beating Hay Group’s target by 50%.
The survey results attracted global press coverage. This increased brand visibility led to 325 new business meetings and helped to establish new partnerships, especially in South America, with industry giants like Cisco.
As a result, Hay Group invited us back to work on their Fortune 100 and Leadership 2030 Megatrend campaigns.
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