Financial results animation - Redhouse Lane Communications

McDonald's: Financial results animation

Thanks to some vibrant design work, the numbers aren't just looking healthy – they're looking fun

Thanks to some vibrant design work, the numbers aren't just looking healthy – they're looking fun

How McDonald's makes finance appetising

Challenge

McDonald's Europe operates in 39 countries from Albania to Ukraine. With such a dispersed and diverse workforce, effective employee communication is essential. In particular staff need to feel part of the company's culture, buy into its business strategy of service and innovation and know how the business as a whole is performing.

And if the quarterly sales results provide the regular measure of business success, it is the trends and stories behind the figures that paint the bigger picture. McDonald's came to Redhouse Lane to turn these into a regular communication, one that would inform, entertain and inspire staff across Europe.

Our response

We brought the sales figures to life by creating a series of animated sales reports that exploited contemporary design and music to capture the audience's imagination. Our writers used the results to illustrate the broader strategic messages.

And to keep the presentation fresh, we developed a distinctive theme for each sales quarter, from inkblots to neon. Each theme was launched in the quarterly animation and then used in monthly PDF updates.

Result

64% of McDonald's staff agree that internal communication is clearer and helps them better understand the company's direction and priorities. The client was thrilled: 'We have been consistently impressed by Redhouse Lane's energetic and thorough approach. Their fresh approach to communicating is really invigorating!'