Strategy - Redhouse Lane

Let's get Phygital! Where the real meets virtual

Submitted by Tony Beresford on Mon, 01/14/2013 - 09:53

We had a lively discussion in our studio the other day about all those 'guff' phrases you hear that mean absolutely nothing.

The ones where someone, somewhere has decided to perform a mash-up on the English language and come up with things like "Edutainment", "Creovative" and "Sustainaglity".

The one that struck a chord me however, was "Phygital", and it really did get me thinking.

Read more about Let's get Phygital! Where the real meets virtual
Tony Beresford's blog
Log in to post comments

Pages

Tweets

Latest views

Feature Social media: an infographic Q&A All media is social – or should be. As in any conversation, you need to listen as well as speak, and there’s a time and a place and a tone for... Read more	Feature Rexel: multi-lingual vision and values campaign How do you introduce a new set of values to 30,000 employees in 15 languages, across 89 different businesses and 37 countries around the world... Read more
Feature Social media and the civil service: for better or worse? I won’t stretch the analogy too far, but staff use of social media in the public sector seems to be following a similarly rocky road to... Read more Related: Social media	Feature From the forums: the top 10 talking points What are the topics that have generated the most heat, if not always light, on internal communications forums over the past year? Here’s our... Read more

Contact us

020 7462 2600

Redhouse Lane Communications Ltd
14 Bedford Square
London, WC1B 3JA

Follow

You can find us, and examples
of our work, at the following sites: