We had a lively discussion in our studio the other day
about all those 'guff' phrases you hear that mean absolutely nothing.
The ones where someone, somewhere has decided to perform a
mash-up on the English language and come up with things like
"Edutainment", "Creovative" and "Sustainaglity".
The one that struck a chord me however, was
"Phygital", and it really did get me thinking.