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A Roaring Success – The Dragon of Fortune

The Chinese Year of the Dragon embodies vitality, strength and courage in the face of challenges – an apt campaign symbol then for Hay Group’s annual survey with FORTUNE magazine to discover the World’s Most Admired Companies (WMAC) in 2012.

I had the pleasure of writing the majority of the copy for this exciting brief, which focused on getting people talking about the WMAC on social media.