Sir Martin always manages to catch the ear of the global media with his acerbic comments on the global economy. Variously described as V, U or some other utensil shape, his metaphors for the current downturn always brighten up the dullest of business pages.
He's never far from the headlines when it comes to his own industry too.
A perfect example is the recent hoo-ha over his condemnation of his own agency for creating a TV commercial featuring an Argentinian Olympic athlete training on a war memorial on the Falkland Islands. He demanded it be taken off air.
Apart from the national embarrassment for the government in the run up to the Games, there's a wider lesson to be learned here about being global and local.
The WPP network prides itself on providing great campaigns for local markets backed by the global firepower of its mighty media buying agencies.
But being so big means the board can be so far from the action that it can be difficult to keep up with events. Witness Mr Murdoch's pleas of innocence during the Leveson enquiry.
Having trusty captains on the ground is one thing, getting the lines of communication going is another. All credit to Sir Martin for moving so quickly and taking the direct action which didn't result in any collateral damage for the share price. You can bet your life that those lines of comms to the board are a helluva lot sharper now. Being the face and voice of a global brand does carry a lot of clout.
Now come on Sir Martin, when are we going to read about the growth metaphors?