I used to get a useful three-figure annual bung from SWT as compensation for a crap train service. This time it was only a tenner.
I still have to fight off pregnant women and pensioners for the last available seat, the loos are still out of order and the air conditioning still has a sadistic mind of its own, BUT – and why my refund will barely stretch to a light refreshment from the trolley – the train isn’t fine-triggeringly late quite as often.
I love it when a plan comes together. This week EDF Energy went live with a site about the choices we face when choosing our energy sources.
It’s the culmination of a year’s work by an ‘A’ team of content mercenaries, working on site alongside EDF Energy’s brand team. They took a bit of persuading, some of them, to accept the mission. Growing up as I did in the long shadow of Three Mile Island and Chernobyl, I think they felt they were taking the King’s shilling in helping to promote nuclear power to the public.
A design engineer by training, my father looks quizzical whenever I mention designers in the context of our work as a content marketing agency. A designer in his world is a very different animal to my creative (there’s another can of worms) colleagues in media land.