How to get that warm feeling
Ever a reliable source of nickable ideas, the Harvard Business Review ran a nice article debunking the ‘leader as hero’ myth that stirring words from the top
Keeping the lights on
Many of Britain’s power stations are set to close within the decade, leaving an ‘energy gap’ that has to be filled. The question is, how?
People get ready
I used to get a useful three-figure annual bung from SWT as compensation for a crap train service. This time it was only a tenner.
I still have to fight off pregnant women and pensioners for the last available seat, the loos are still out of order and the air conditioning still has a sadistic mind of its own, BUT – and why my refund will barely stretch to a light refreshment from the trolley – the train isn’t fine-triggeringly late quite as often.
Nuclear options - EDF holds its website nerve
I love it when a plan comes together. This week EDF Energy went live with a site about the choices we face when choosing our energy sources.
It’s the culmination of a year’s work by an ‘A’ team of content mercenaries, working on site alongside EDF Energy’s brand team. They took a bit of persuading, some of them, to accept the mission. Growing up as I did in the long shadow of Three Mile Island and Chernobyl, I think they felt they were taking the King’s shilling in helping to promote nuclear power to the public.
A rose by any other name
A design engineer by training, my father looks quizzical whenever I mention designers in the context of our work as a content marketing agency. A designer in his world is a very different animal to my creative (there’s another can of worms) colleagues in media land.
archive
getting to know you: profile
 Richard LomaxEditorial DirectorRichard provides strategic support across our sector teams. He has helped some of Europe's biggest organisations with business-critical communications, from market-sensitive M&A communications in the energy sector, to managing the DfE's digital and social media channels team. He is closely involved with industry bodies including the Institute of Internal Communication, chairing the inaugural diploma accreditation panel, and as an awards judge for the British Interactive Media Association. |
Tweets
- Graduate students do not open newsletters or marketing emails t.co/Vkg8OrfOyB (anecdotal, but ri...#highered
- 29% of university students don't think their course offers value for money t.co/MTi61TaRJV (up from 16% before fees rose)
- Big thanks to @tdriver74 for the 'Tony' and...@redhouselane ... Particularly liked the Cash number.
- Your Friday film: t.co/OCJtf3pl30 - what constitutes good employer support for young people?
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