A young person's guide to content marketing
Matt Boothman outlines some of the reasons why content is becoming the marketing tool of preference in a digital age.
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getting to know you: profile
 Matt applies his content auditing and strategy skills widely in the education sector. Projects include reviewing and developing a new web content strategy for UCAS's digital presence; social media campaigning for e-skills UK and the Open University's Vital programme; and creative direct marketing for AQA. He trained as a journalist and creative writer at the University of London, and is an Ordinary Member of the Society for Editors and Proofreaders. |
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