For the very first time in the UK, a profit-making
institution has become a university. The College of Law – the country’s biggest
provider of legal education and skills training – is now officially the
University of Law.
They’re often not the budget holders in schools and are, in any case, a notoriously hard to reach, time-pressured and sceptical audience. But, argues Matt Boothman, educational suppliers ignore teachers at their peril.
Matt applies his content auditing and strategy skills widely in the education sector. Projects include reviewing and developing a new web content strategy for UCAS's digital presence; social media campaigning for e-skills UK and the Open University's Vital programme; and creative direct
marketing for AQA. He trained as a journalist and creative
writer at the University of London, and is an Ordinary Member of the Society
for Editors and Proofreaders.