A multichannel approach to corporate magazines
Rob JonesContent director
No longer just another communication channel, the company magazine is evolving into the embodiment of the brand.Time and Wired aren’t the only ones who can redefine what it means to publish a magazine. Modern technology can also be used to augment the already considerable commercial benefits of company publications.
A young person's guide to content marketing
Matt BoothmanWriter
Matt Boothman outlines some of the reasons why content is becoming the marketing tool of preference in a digital age.Content marketing is the practice of giving away content that your business's customers will consider useful and valuable, but which doesn’t have to be directly related to the product or service you're trying to sell them.