Talking digital
Tuesday 19 May
Rishi Saha, Head of New Media for the Conservatives, spoke on 'Building a Winning Digital Strategy' at Redhouse Lane's latest Talk Tuesday seminar.
Rishi told delegates at Redhouse Lane's London office how the party's digital vision has become an integral part of their communication.
"All of our communications have the same aim," he said. "And that's to get closer to people."
Rishi explained how this involves using social media such as Facebook, Twitter and blogging to speak to its audience, while Conservatives.com features everything from David Cameron's ongoing webcast ('WebCameron') to a Pac-Man-style game featuring Gordon Brown.
