It's a fair deal…
With the recent credit crunch having an impact wherever we look, the creation of a new representative body for consumers could not have come at a better time for those struggling to get a fair deal.
Consumer Focus, which becomes operational this October, sees the amalgamation of the National Consumer Council, Postwatch and Energywatch. It will protect and champion the interests of consumers, especially those who are particularly vulnerable, working for and with them to bring about positive change where needed.
Working together, Redhouse Lane and Quadrant – a media and corporate communications company, have developed a complete look and feel for the new body – creating the name and design, plus a full set of brand guidelines. Employees and consumers were involved throughout the process, making sure the new brand resonated with both groups.
As well as the parent brand, there are four sub-brands: Consumer Focus Wales, Consumer Focus Scotland, Consumer Focus England and Consumer Focus Post. Each has its own colour from the new palette to differentiate it from other family members.
Describing the new look and feel, Redhouse Lane’s Head of Design Simon Byers said: “Courage, conviction and creativity form the foundation of the brand’s identity. By interlocking the three Cs in an aperture formation, the symbol highlights the clearer focus on consumers’ needs.”
Having created the initial logo, Redhouse Lane is now developing business collateral such as reports, literature and exhibition stands for all parts of the organisation.
And, a key part of the new brand, the Consumer Focus tagline says it all as they begin ‘campaigning for a fair deal’.
