Green meanz Heinz
In a bid to help Heinz enhance communications with employees, Redhouse Lane has provided an internal communications solution that is both cost-effective and ‘green’.
Heinz needed a magazine that would reach all its staff and fulfil its sustainability commitments. This was a core issue for the company, where people are both office- and factory-based.
Redhouse Lane has created a dual-delivery concept. A printed version is supplied to employees with limited PC access, while desk-based staff are sent an interactive PDF. Both formats of Heinz Newz are delivered in sync and content is identical.
Redhouse Lane worked closely with Jacqueline Ridley, Internal Communications Manager at Heinz, who provided the original brief.
“Our requirements have been intrinsically met,” she said. “It was very important that Heinz Newz adopted a friendly and open feel, which we have achieved through content, design and navigation of the PDF. We have also received positive comments from colleagues in the US who are looking to use the formula on an international level.”
Redhouse Lane will publish Heinz Newz quarterly and will use 100 per cent recycled paper endorsed by the Forest Stewardship Council, incorporating even greater sustainability.
