Inspiring Capital
Redhouse Lane Scotland has completed its largest ever display project - a 250 metre long hoarding graphic for client BAA.
The Authority is redeveloping the main terminal at Edinburgh Airport as part of a major investment programme over the next two years. The departure lounge is being doubled in size. Whilst the work is undertaken, all windows and airside facing walls will be removed and replaced with the temporary hoarding, meaning there is no longer any natural daylight or external view.
Working within BAA character guidelines and reflecting the ‘Inspiring Capital’ position of Edinburgh City, the graphic treatments on the hoarding combine large format landscape photography of the Lothians and evocative images of Edinburgh City centre with passenger information on development plans. A full range of PR literature has been produced to support the launch of the hoarding.
